Terms of Service

Welcome to Apic Skills! By accessing or using our website (www.apicskills.com) and services, you agree to comply with and be bound by the following Terms of Service. Please read these terms carefully before using our services. If you do not agree with any part of these terms, you must discontinue use of our website and services.

1. Acceptance of Terms

By accessing or using our website, you confirm that you have read, understood, and agreed to these Terms of Service, along with our Privacy Policy. These terms apply to all visitors, users, and others who access our website or services.

2. Use of Services

Eligibility

  • You must be at least 18 years old or have the consent of a parent or legal guardian to use our services.
  • You agree to provide accurate and up-to-date information during any registration or communication with us.

Prohibited Activities

While using our website or services, you agree not to:

  • Engage in activities that violate any laws or regulations.
  • Use our services for unauthorized or unethical purposes.
  • Attempt to disrupt or damage our website, systems, or operations.

3. Intellectual Property

All content, design, and materials on Apic Skills (including text, images, logos, graphics, and software) are the exclusive property of Apic Skills or its licensors. You may not reproduce, distribute, or create derivative works without prior written permission from us.

4. Service Availability

We strive to ensure that our services are accessible at all times. However, we do not guarantee uninterrupted access and reserve the right to modify, suspend, or terminate our services without prior notice.

5. Limitation of Liability

To the fullest extent permitted by law, Apic Skills shall not be held liable for:

  • Any direct, indirect, incidental, or consequential damages resulting from your use of our services.
  • Errors, omissions, or inaccuracies in the information provided on our website.
  • Losses arising from service interruptions, viruses, or unauthorized access.

6. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the content, privacy practices, or terms of service of these third-party websites.

7. Changes to Terms

We reserve the right to update or modify these Terms of Service at any time without prior notice. Your continued use of our website or services after changes are made constitutes your acceptance of the revised terms.

8. Governing Law

These Terms of Service shall be governed by and construed in accordance with the laws of India. Any disputes arising from these terms will be subject to the exclusive jurisdiction of the courts in India.

9. Contact Us

If you have any questions or concerns about these Terms of Service, please contact us at:

Email: support@apicskills.com
Website: www.apicskills.com

It's unreal, uncanny, makes you wonder if something is wrong, it seems to seek your attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we'd like our layouts and designs to be filled with real words, with thoughts that count, information that has value.

1. License

The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business. But what about your daily bread? Design comps, layouts, wireframes—will your clients accept that you go about things the facile way?

2. Ownership

Authorities in our business will tell in no uncertain terms that huge, huge no no to forswear forever. Not so fast, I'd say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.

3. User Content

You begin with a text, you sculpt information, you chisel away what's not needed, you come to the point, make things clear, add value, you're a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. Anyway, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it, not always in the preferred order.

4. Fees and Purchase Terms

Even if your less into design and more into content strategy you may find some redeeming value with, wait for it, dummy copy, no less. You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted open source software for your client's needs. Then the question arises: where's the content.

5. Updates to The Service

That's not so bad, there's dummy copy to the rescue. But worse, what if the fish doesn't fit in the can, the foot's to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can't quite tell right now, but they're unhappy, somehow. A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse.

6. Disclaimer of Warranties

Chances are there wasn't collaboration, communication, and checkpoints; there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start.  It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back on track.